Case Study

AI Swim Coach

Hypotheses

Swimmers will benefit from a personalized, AI-driven coaching experience that tailors training plans, customizes workouts, and provides real-time feedback, fulfilling their need for round-the-clock support that human coaches cannot provide due to global time zone constraints.

Research & Discovery

1. User Interviews

2. Customer Discovery Calls & Intercom

3. Collaboration With Customer Success

4. Data (Amplitude)

Driving Principle

Leveraging AI to Personalize the Swim Experience

After extensive user interviews, customer discovery sessions, and feedback from our members, we discovered a clear need: swimmers wanted a personalized experience. They desired a swim coach who could tailor training plans, customize workouts, and provide real-time feedback. However, with athletes spread across the globe, it was impossible for our coaches to operate 24/7. That’s where AI stepped in.

Challenges

• Despite our engineers' efforts, the AI insisted backstroke with a snorkel was a great idea.

• Moving from personas to cohorts. Defining the right Cohorts to maximize the personalization and make it programmatic. 

• Reorganizing the main navigation required prioritization. Data showed cutting certain features would create room for growth.

• Growth teams prioritize quick wins, sometimes impacting user experience. The testing in onboarding affected new members.

• Navigating the voice and tone of Coach while leveraging AI.

Delivering Value to Our Members

✅ Personalized Training Plan Summary

This marks the beginning of a personalized app experience. During onboarding, members answer a series of questions, and with each response, the experience becomes tailored to their needs. Once onboarding is complete, new members receive a training plan summary that recaps their answers, reinforcing personalization. This growth hack was A/B tested and performed exceptionally well, driving meaningful engagement.

The AI Swim Coach was built to meet these demands, leveraging insights from thousands of workouts written by expert coaches. By answering a few simple questions about their goals and needs, members received:


• Personalized Workouts and Training Plans: Custom-designed to align with individual goals.

• Immediate Feedback and Analysis: Detailed insights and instructional videos after each swim to help members improve their technique and prepare for their next session.


This innovation not only delivered a tailored coaching experience but also ensured members received consistent, around-the-clock support, elevating their training journey.